The SportsBusiness Journal has now named President Trump the “Most Influential Person in Sports”. The declaration came as part of the magazines’s annual 50 Most Influential List, where executive editor Abe Madkour wrote:
“This isn’t the choice we wanted to make. We debated time and again about other options and directions in which to go. It was a discussion and decision that split our newsroom unlike any I can remember. There are many elements about this choice that are unfortunate; the biggest being it’s not a positive for the industry we work in and cover. But when pressed to decide who had the greatest influence — positive or negative — on the sports business this year, it came down to an individual outside of sports who had the business on its back foot since he arrived on the political scene in 2015.
For his angry, loud and visceral rhetoric that has divided the sports industry and caused massive reaction, response and reflection, President Donald Trump is [our] Most Influential Person in Sports”
“At Condé Nast, even magazines with little expectation for politics are adopting strident anti-Trump attitudes… Taking that stand has been good for business. Despite Trump’s Twitter claims that the magazine’s numbers are “way down, big trouble, dead,” in fact—as opposed to alternative fact—Vanity Fair has clearly benefited from trolling one of the president’s namesake restaurants. The magazine has added 80,000 subscribers… It’s not just magazines—other major media companies are benefiting from a similar “Trump Bump”… [But] for Condé Nast, just like its publishing rivals, a little revitalization to start the Trump era won’t easily overcome the long-running decline of print advertising revenue.”