The Pittsburgh chapter of NORML (the National Organization for the Reform of Marijuana Laws) are having a really hard time with their logo. Since they first formed, the group used a logo based on that of the Pittsburgh Steelers football team. Over the last six years, they used the logo quite frequently; but the party finally came to an end earlier this year when they received a cease and desist letter from the NFL.
NORML was quick to respond to the threat by changing their logo. Of course, instead of coming up with an entirely new idea, the organization simply switched their source material. For their new graphic, the group decided to rip off the Pittsburgh Penguins logo.
According to Civilized.life, within a few days of unvailing their new graphic, NORML Pittsburgh received yet another new cease-and-desist – this time from the NHL. While this may inconvenience the group slightly, it hasn’t slowed them down too much. When asked about rebranding, the chapter’s executive director hinted to reporters that they’re currently working on a design inspired by the Pittsburgh Pirates logo.
While this publicity stunt may be a little risky, it could help the chapter get some much-needed exposure. PittsburghNORML.org states the group’s objectives as: “moving public opinion sufficiently to achieve the repeal of marijuana prohibition so that the responsible use of cannabis by adults is no longer subject to criminal sanctionů (educating) our fellow Western Pennsylvanians about marijuana, its potential medical and industrial uses, and about the current laws”. It’s unclear how successful they have been in achieving their goals, but they’ve definitely managed to entertain some people in the process.
And, in case you were wondering, you can still get a t-shirt with the old design by attending their group’s upcoming meeting on December 8.
[Photo via Pittsburgh NORML]