Several NBA teams are now refusing to stay in “Trump” brand hotels.
According to several sources, The Milwaukee Bucks, Dallas Mavericks and Memphis Grizzlies will no longer stay in Trump Hotels while traveling on the road. A fourth Eastern Conference team is also reported to be boycotting the chain, though we don’t have a name at this time. We do know, however, that there are still seven NBA franchises currently scheduled to stay at Trump properties this season.
It’s assumed that this is a political move, and it’s not entirely shocking the Mavericks have broken ties with the Trump chain. Mavs’ owner Mark Cuban was very critical of Donald Trump during the campaign and became something of a key-figure during the lead-up to the debates.
The hotel chain has a licensing agreement to use the Trump name, but they may be considering a rebranding effort following the tumultuous election cycle. According to Bloomberg.com, bookings at Trump Hotels dropped 29% between May and October of 2016, while other sources claim the drop in bookings was twice as high during the first half of the year.
There’s been a lot of speculation as to whether this caused Trump Hotels to launch their new brand of “Scion” hotels. The “Scion” brand is aimed at younger demographic and many believe the move is a directly result of the President-elect’s unpopularity among millennials.
For now, the existing Trump Hotels are still using sticking with original moniker, but the same cannot be said for all of the “Trump” properties. Three apartment buildings on the West Side of Manhattan will be dropping Trump from their name.
Apparently management is bowing under pressure after almost 600 residents signed a petition requesting the change. According to NPR, the petition stated:
“Trump’s appalling treatment of women, his history of racism, his attacks on immigrants, his mockery of the disabled, his tax avoidance, his outright lying — all are antithetical to the values we and our families believe in.”